Filters, hashtags and selfies: 6 tools for successful Instagram tracking

Filters, hashtags and selfies: 6 tools for successful Instagram tracking

A photo, a filter, a click…more and more of you are taking snapshots and sharing your daily lives with each other. Impossible to escape the Instagram phenomenon these days! So as to adapt to the explosion in use of the top social network for engagement and take full account of the importance of images in digital communication strategies, the SIG watch team is keeping a close eye on Instagram. In need of a few tips to optimise your tracking? SIG Lab opens up its toolbox for you once again.

28 june 2016
 The tracker’s survival kit in the tangle of the web

The tracker’s survival kit in the tangle of the web

Every day millions of Internet users tweet, like, comment and share content, generating a mammoth stream of conversation non-stop! Sifting through and making sense of this mass of data is a daily job and, to help us in this task, we have our secret weapons. Does the idea of becoming an expert web tracker appeal to you too? SIG’s very own trackers are offering you a completely free toolkit whether you’re just starting out or an old hand! What about you? What tools do you use? Share your tips with us on Twitter with the hashtag #SigLab!

28 june 2016
Internet: public communication no longer exists. About the SIG’s digital strategy

Internet: public communication no longer exists. About the SIG’s digital strategy

On the Internet, public communication no longer exists. Deep in the depths of the digital chaos, it has had no choice but to die so as to be reborn in a different form.

 

 

2 november 2015

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